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Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer Hockey. Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.
1962 Phil Knight visits Onitsuka Tiger in Kobe, Japan, and pitches the idea of selling their shoes in the U.S. When asked the name of his company, Knight comes up with one on the spot: Blue Ribbon ...
Data source: Nike. Chart by author. Nike expects that slowdown to deepen, with a mid-single-digit drop in its reported revenue in fiscal 2025. Analysts are bracing for a 5% decline.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike brand revenue fell 1% to $12.1 billion, while Converse sales plunged 18% to $480 million. By selling channel, Nike direct revenue dropped 8% to $5.1 billion, and wholesale revenue rose 5% to ...
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Nike Brand Revenue: $11.95 billion compared to $11.64 billion In the quarter, gross margin decreased 100 basis points to 43.6%, mainly due to discounts and changes in channel mix.
One of the world's leading marathoners described the Nike Cortez as "the most comfortable shoe ever." [9] The shoe is given a simple outer design that consists of the Nike swoosh symbol across the sides of the shoe and a streak across the lower portion of the outer sole. Leather was the first material used to construct the shoe, however ...