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In the United States, a sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. [1] Sweepstakes began as a form of lottery that were tied to products sold. [2] In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). [3]
A sweepstakes parlor sells a service or product, usually internet access or telephone cards. When a purchase is made, a number of chances to win prizes are given to the consumer. Proponents compare this practice to similar promotional giveaways by other businesses, such as McDonald's' Monopoly promotion, which are legal in most areas. [2]
The first prizes ranged from $1 to $10 and entrants had a 1 in 10 chance of winning. After the sweepstakes increased response rates to mailings, prizes of $5,000 [7] and eventually $250,000 were offered. [11] PCH began advertising the sweepstakes on TV in 1974. [8] [12] It was the only major multi-magazine subscription business until 1977.
Starbucks for Life is an annual holiday promotion where adult U.S. residents can play for a chance to win free coffee for life, or other small daily prizes. This year, the promotion runs Nov. 28 ...
Prizes, sweepstakes, and gifts – The chance of winning something for free to attract attention [23] Repetition – Repeating your idea or message so that consumers remember it. [23] Sales and price – Discounts prices so that a product looks like a better deal [23] Sense appeal – Using content that appeals to your 5 senses. [23]
Contests have also been run on various other Wikimedia projects, generally eliciting excitement and support; the Wikinews writing contest in March/April and the second German writing contest (part of the International writing contest) both attracted over 10 unusual prizes from the community to hand out to the lucky/skillful winners.
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For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost that distinction in 2009 to Better Homes and Gardens. According to Media Mark Research (2006), Reader's Digest reached more readers with household incomes of over $100,000 than Fortune, The Wall Street Journal, Business Week, and Inc. combined. [2]