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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
The text was published in German, English and French, by Swiss publisher Arthur Niggli in 1967. [10] The book helped spread and propagate the Swiss Style, and became a basic text for graphic design and typography programs in Europe and North America. In 1962 he helped to found the International Center for the Typographic Arts (ICTA) in New York ...
The Van de Graaf canon, used in book design to divide a page in pleasing proportions, was popularized by Jan Tschichold in his book The Form of the Book. Depiction of the proportions in a medieval manuscript. According to Jan Tschichold: "Page proportion 2:3. Margin proportions 1:1:2:3. Text area proportioned in the Golden Section." [8]
Hofmann's book Die Geburt eines Stils (The Birth of a Style) studies the influence of the Basel education model on Swiss graphic design. It includes works of Swiss graphic designers who were teachers and students of Basel Allgemeine Gewerbeschule or Schule für Gestaltung Basel, like Hermann Eidenbenz, Emil Ruder, Armin Hofmann, Karl Gerstner ...
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
The designers that surrounded Hofmann were not as focused on using Swiss-style principles in application to their work. These stylistic choices proved to be a great influence on Weingart, who was one of the first designers to abandon these strict principles that controlled Swiss design for decades. [ 4 ]
New Graphic Design, French: Graphisme Actuel) was a quarterly graphic design journal founded in 1958. [1] The journal disseminated the tenets of the International Typographic Style and was key in its emergence as a movement. Eighteen issues of the journal were published from 1958 to 1965. [2]