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A Budweiser commercial featuring the jingle appears in the 1977 film Close Encounters of the Third Kind on Roy Neary's (Richard Dreyfuss) TV, as he models Devil's Tower in his living room. Subsequently, a couple of Budweiser commercials with both jingles also appeared in the 1985 film Beer , a comedy film that satirizes advertising.
It also scored number 3 on the USA Today Ad Meter. [16] On May 23, the Passat ad won an online competition on the CBS special Clash of the Commercials: USA vs. the World, [17] [18] in which people were asked to "choose the greatest commercial of all time." [17] The second-place finisher was Heineken's "Walk-in Fridge". [19]
The song was also used for Heineken's 2011 "The Date" commercial. [5] [6] In 2012, a cover of the song was included by The Bombay Royale in their debut album You Me Bullets Love. [7] [8] English indie rock band White Lies refer to the song in their music video for their 2013 single "There Goes Our Love Again".
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For 2024, Heineken delivered diluted earnings per share (EPS) of $5.07 on sales of $37.3 billion. The Dutch brewer expanded margins, growing its operating profit by 8.3% year over year, well above ...
On Feb. 2, Dunkin’ aired a delightfully bonkers commercial during the 2025 G rammy s teasing the next chapter of The DunKings saga—the fake Boston boy band led by Ben Affleck and famous pals ...
The commercial proved controversial. MillerCoors considered the ad to be an attack against the company. After the game, MillerCoors took out a full-page ad in The New York Times to defend its use of corn syrup, stating that it is "a normal part of the brewing process and does not even end up in your great tasting can of Miller Lite".
Adding to the sour mood, Heineken management took an 874 million euro ($948.9 million) impairment charge on its $3.1 billion investment in China Resources Beer, an investment Heineken made in 2018.