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KANTAR IMRB’s syndicated research offerings include the MarketPulse, the National Food Survey, Web Audience Measurement (WAM), ITops, and I-Cube reports. With over 1200 employees, Kantar IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million. [2]
The National Food Survey is a syndicated, multi-year study of food habits and consumption across urban India, conducted bi-annually by IMRB International. The last round of the National Food Survey was conducted in September 2007. [1]
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
The Research Advisory Board of NCAER includes eminent research and policy practitioners and academics. The Board is headed by Dr Surjit Bhalla, Executive Director for India, Sri Lanka, Bangladesh, and Bhutan at the IMF and NCAER Governing Body member. NCAER Research Advisory Board Members: Surjit S. Bhalla (Chair) Junaid Ahmed (Member)
TAM Media Research is a joint venture company between AC Nielsen and Kantar Media Research/IMRB. It is one of the two television Audience measurement analysis firms of India (the other being aMap). Besides measuring television viewership, TAM also monitors advertising expenditure through its division AdEx India. It exists in the PR Monitoring ...
After the panel issued its 363-page report, the bank announced in 1993 that it would withdraw from the project, canceling the last $170 million of its loan. By then it had disbursed $280 million, and the Indian government found other funding to make up the difference.
1933: British Market Research Bureau (BMRB) was founded as the market research arm of advertising agency J. Walter Thompson. [9] [10] 1987: WPP acquired JWT group, owner of J. Walter Thompson and BMRB. [11] 1992: WPP founded Kantar Group. [12] 2000: Svenska institutet för opinionsundersökningar (Sifo) acquired by Kantar. [13]
The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents.. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care ...