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Hootsuite is a social media management platform, created by Ryan Holmes in 2008. [6] The system's user interface takes the form of a dashboard , and supports social network integrations for Twitter , Facebook , Instagram , LinkedIn , Pinterest , YouTube and TikTok .
Ryan Holmes (born December 30, 1974) [citation needed] is a Canadian computer programmer and internet entrepreneur. He is best known as the founder and CEO of Hootsuite, a social media management tool for businesses with more than 18 million users [1] and Holmes' fifth startup. [2]
Social network aggregation is the process of collecting content from multiple social network services into a unified presentation. Examples of social network aggregators include Hootsuite or FriendFeed, which may pull together information into a single location [1] or help a user consolidate multiple social networking profiles into a single profile.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
A tweet is a short status update on the social networking site Twitter (officially known as X since 2023) which can include images, videos, GIFs, straw polls, hashtags, mentions, and hyperlinks. Around 80% of all tweets are made by 10% of users, averaging 138 tweets per month, with the median user making only two tweets per month.
Hive Social is a microblogging service and mobile app.The app received news coverage during the acquisition of Twitter by Elon Musk in November 2022. [1] [2] [3]Hive Social was developed by Raluca Pop, also known as Kassandra Pop, with the help of a freelance developer, and the first version launched on the Apple App Store in October 2019. [4]
A recent report by Hootsuite estimated there were more than 3.4 billion active users on social media platforms, a 9% increase from 2018. [45] A 2019 survey by The Manifest states that 74% of social media users follow brands on social sites, and 96% of people who follow businesses also engage with those brands on social platforms. [46]
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
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