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Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence. It positions its products as an alternative to typical adult diapers . Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market.
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
An incontinence pad is a small, impermeable multi-layered sheet with high absorbency that is used in the incontinence and health-care industries as a precaution against fecal or urinary incontinence. [1] It is generally made of cotton if washable, or nonwoven fabric paper if disposable. Incontinence diapers (or incontinence nappies) are a ...
The product line is usually used to help those who experience incontinence — the inability to control leakage. ... “I was one of the women who lost a lot of weight after having children ...
Earlier this month, the popular beverage brand partnered with Depend, the adult incontinence product company, to launch their $75 faux leather diaper designed especially for mosh pit frequenters.
Goodnites constitute the middle level of Kimberly-Clark's line of disposable products, being targeted at children, teens and young adults. The company also produces Huggies diapers for babies, Pull-Ups training pants for toddlers undergoing toilet training, [6] Poise pads for adult women, and Depend incontinence products for adults in general. [7]
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