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The fair-trade system is inefficient at transferring coffee consumers’ goodwill to producers. Direct trade is probably more efficient and sustainable than fair trade. Artificially stimulating more coffee production keeps coffee growers poor, because overproduction makes the prices fall on the world markets.
Certification logo of Fairtrade International. A fair trade certification is a product certification within the market-based movement of fair trade.The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand.
Fairtrade International was established in 1997. It set private standards relating to labour, cooperative organisation, and the governance of the Fairtrade benefits. The organisation was divided in January 2004 into two independent organisations: [5]
The Fair Trade Organization Mark (WFTO Logo) shows that an organization follows the WFTO's 10 Principles of Fair Trade, covering working conditions, transparency, wages, the environment, gender equity and more. The WFTO logo is not a product mark - it is used to brand organisations that are committed to 100% Fair Trade. It sets them apart from ...
The Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark used in Europe, Africa, Asia, Australia and New Zealand. For a product to carry either Certification Marks, it must come from Fair Trade USA inspected and certified producer organizations.
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The Iowa State Fair marketing team released a statement clearing the air about the fake logo years ago. "The Iowa State Fair has a trademark Iowa State Fair branding box logo that has been in ...
Ten Thousand Villages is a nonprofit fair trade organization that markets handcrafted products made by artisans from more than 120 artisan groups in more than 35 countries.. As one of the world’s largest and oldest fair trade organizations, [1] Ten Thousand Villages cultivates long-term buying relationships in which artisans receive a fair price for their work and consumers have access to ...