Search results
Results from the WOW.Com Content Network
Internet marketing. An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [1] Each time an ad is fetched, it is counted as one impression. [2]
False advertising is the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services.
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
Laser printing (toner printing) mainly used in offices and for transactional printing (bills, bank documents). Laser printing is commonly used by direct mail companies to create variable data letters or coupons. Pad printing, popular for its ability to print on complex three-dimensional surfaces.
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
Graphic design is an interdisciplinary branch of design [1] and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of the encoder or interpreter ...
In rhetoric, a weasel word, or anonymous authority, is a word or phrase aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague, ambiguous, or irrelevant claim has been communicated. The terms may be considered informal. Examples include the phrases "some people say", "it is thought", and ...
Impression (publishing), a print run of a given edition of a work. Impression (online media), a delivered basic advertising unit from an ad distribution point. Cost per impression, cost accounting tool using in e-marketing. Viewable Impression, a metric used to report on number of distributed ads that were viewable.