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  2. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.

  3. Impression (online media) - Wikipedia

    en.wikipedia.org/wiki/Impression_(online_media)

    Internet marketing. An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [1] Each time an ad is fetched, it is counted as one impression. [2]

  4. Native advertising - Wikipedia

    en.wikipedia.org/wiki/Native_advertising

    Internet marketing. Native advertising, also called sponsored content, [1] [2] partner content, [3] and branded journalism, [3] is a type of paid [3] [4] advertising that appears in the style and format of the content near the advertisement's placement. [5] It manifests as a post, image, video, article or editorial piece of content.

  5. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership ...

  6. Printing - Wikipedia

    en.wikipedia.org/wiki/Printing

    Laser printing (toner printing) mainly used in offices and for transactional printing (bills, bank documents). Laser printing is commonly used by direct mail companies to create variable data letters or coupons. Pad printing, popular for its ability to print on complex three-dimensional surfaces.

  7. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    t. e. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

  8. Intaglio (printmaking) - Wikipedia

    en.wikipedia.org/wiki/Intaglio_(printmaking)

    Intaglio ( / ɪnˈtælioʊ, - ˈtɑː -/ in-TAL-ee-oh, -⁠TAH-; [1] Italian: [inˈtaʎʎo]) is the family of printing and printmaking techniques in which the image is incised into a surface and the incised line or sunken area holds the ink. [2] It is the direct opposite of a relief print where the parts of the matrix that make the image stand ...

  9. List of placeholder names by language - Wikipedia

    en.wikipedia.org/wiki/List_of_placeholder_names...

    In Hebrew, the word זה (zeh, meaning 'this') is a placeholder for any noun. The term צ׳ופצ׳יק (chúpchik, meaning a protuberance, particularly the diacritical mark geresh), a borrowing of Russian чубчик (chúbchik, a diminutive of чуб chub "forelock") is also used by some speakers.