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  2. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    The signifier is the color, brand name, logo design, and technology. The signified has two meanings known as denotative and connotative. The denotative meaning is the meaning of the product. A television's denotative meaning might be that it is high definition. The connotative meaning is the product's deep and hidden meaning.

  3. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The AMA reviews this definition and its definition for "marketing research" every three years. [14] The interests of "society at large" were added into the definition in 2008. [ 15 ] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities ...

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  5. Advertising industry - Wikipedia

    en.wikipedia.org/wiki/Advertising_industry

    The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.

  6. Buzzword - Wikipedia

    en.wikipedia.org/wiki/Buzzword

    The Concise Oxford English Dictionary defines a buzzword (hyphenating the term as buzz-word) as a slogan, or as a fashionable piece of jargon: a chic, fashionable, voguish, trendy word a la mode. It has been asserted that buzzwords do not simply appear, they are created by a group of people working within a business as a means to generate hype. [8]

  7. Conquesting - Wikipedia

    en.wikipedia.org/wiki/Conquesting

    Conquesting, as used in the advertising industry, is a means to deploy an advertisement for one's products or services adjacent to editorial content relating to the competitor or the competitor's products. A common practice is to purchase advertisements in magazines and newspapers where editors and reporters write about the products or company.

  8. Publicity - Wikipedia

    en.wikipedia.org/wiki/Publicity

    French advertising poster "Maggi arôme pour corser" by Firmin Bouisset, circa 1895.. Publicity originates from the French word publicité ' advertisement '. [1] Publicity as a practice originates in the core of Paris, where shopping, tourism and the entertainment industry met commercialised print media and a burgeoning publishing industry.

  9. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a career path in the advertising or marketing industries. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's ...