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Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
For example, an archive has a MARC record in its catalog describing a manuscript. Suppose the archive makes a digital copy of that manuscript and wants to display it on the web along with the information from the catalog.
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
A hierarchical database model is a data model in which the data is organized into a tree-like structure. The data are stored as records which is a collection of one or more fields . Each field contains a single value, and the collection of fields in a record defines its type .
Create distribution lists to save time when you send emails to a group of contacts from the contacts you already have in your AOL Contacts, set up a contact list with a group of people you often send emails. For example, you email the same content to 3 friends every week. Instead, create a contact list called "Friends".
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Star schema used by example query. Consider a database of sales, perhaps from a store chain, classified by date, store and product. The image of the schema to the right is a star schema version of the sample schema provided in the snowflake schema article.