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In the 1990s, a commercial for the Simmons Beautyrest featured a bowling ball being dropped on a Beautyrest mattress and a standard open-coil mattress to illustrate the company's claim that a person's nighttime movements are less likely to disturb a sleep partner if their mattress is a Beautyrest.
The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah. [4] [5] [6] In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft ...
Sleepy's carried mattress brands including Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, King Koil, and Stearns & Foster. Like other major retailers, Sleepy's carried mattress lines that were unique to the seller, so there was no way to compare prices with their competitors.
The company is thus a licensing organization, with local licensees manufacturing the mattresses under a common name for national marketing. Like a cooperative, the licensees own the Spring Air name. Spring Air has factories across the world. [1] As of 2006, it is the fourth largest US brand of mattresses (behind Sealy, Serta, and Simmons).
With the company's new acquisitions, Simmons Manufacturing Company was officially in the mattress business. Z.G. Simmons II, known by now as "the Chief", continued to find ways to improve and expand. Z. G II innovated a nationwide service station program. Through this system retailers were given samples of Simmons products for the consumer to view.
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Ortho Mattress is an American mattress and bedding company with retail and manufacturing headquarters in La Mirada, California. It was founded in 1957 in Gardena, California. In 1996, Ortho merged with W. Simmons Industries and was renamed W.E. Bedding in 1997. By 1998 High Street Holdings, owned by the Karmin family, acquires Ortho Mattress.
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