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An early 1980s "Pepsi Challenge" 12 oz. (355 ml.) promotional can, and a metal tab button publicizing the challenge. The challenge originally took the form of a single blind taste test.
They were hungry and willing to mix it up. A savvy exec at Pepsi came up with a bold, revolutionary strategy to do just that. That idea was the Pepsi Challenge. Pepsi went inside malls around the country and invited people to do a blind taste test between Coke and Pepsi.
The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of “New Coke” in 1985 appeared to set Coca-Cola back. Yet by the end of the...
As the Coke and Pepsi empires waged fizzy war for American taste buds in the 1970s, the world stood at a tense crossroads. With Cold War fears simmering and the OPEC oil crisis rattling global economies, these soda overlords poured millions into advertising their battlefield: the sugary allegiances of the humble American shopper.
The Pepsi Challenge was more than a marketing campaign; it was a cultural phenomenon that made choosing a cola an exciting and interactive experience. This genius strategy not only boosted Pepsi’s brand awareness but also proved the power of engaging consumers in a fun, memorable way.
The challenge taste test was a marketing campaign devised by Pepsi Co. CEO Donald M. Kendal, following an earlier taste test in 1975 that showed cola drinkers preferred the sweeter taste of Pepsi over Coke.
Pepsi Challenge. The situation regarding the Cola Wars got tense in the 1970s. Only 4% of cola drinkers claimed to drink Pepsi exclusively, whereas 18% claimed to drink Coke exclusively. But Pepsi came up with a marketing campaign that was the boom in the Cola Wars.
Beginning in 1980, Pepsi decided to do something taboo in the advertising industry. They challenged Coca-Cola with head-to-head taste tests of both beverages. First, they conducted 3000 blind household taste tests. They found that the majority of people preferred Pepsi over Coca-Cola.
The Pepsi Challenge created a cultural identity that would carry the company through the 80s and 90s. It pushed their brand awareness to the next level and put them on the same shelf as one of the most well-known brands in the world.
The “Pepsi Challenge”—which triggered what came to be known in the news media in the 1980s as the “Cola Wars”—began as a modest advertising campaign in the Dallas-Ft. Worth area of Texas in 1975.