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Due to declining sales, the chain began cutting prices as well. Stores in Manchester, New Hampshire, and Framingham, Massachusetts, were added in 1977 and 1978, respectively. [2] Lechmere introduced many retailing innovations, including discount pricing and a central pick-up counter to make shopping easier for customers.
Somersworth is located in eastern Strafford County at (43.253783, −70.875499 [12]According to the United States Census Bureau, the city has a total area of 10.0 square miles (25.9 km 2), of which 9.8 square miles (25.4 km 2) are land and 0.2 square miles (0.5 km 2) are water, comprising 1.96% of the city. [3]
Years of underinvestment in its marketing, food quality, service and restaurant upgrades hurt the chain’s ability to compete with growing fast-casual and quick-service chains.
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