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2. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers.

3. Customer insight - Wikipedia

   en.wikipedia.org/wiki/Customer_insight

   A customer insight, or consumer insight (CI), is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. [1] There is an overlap between market research and customer insights.

4. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   Connecting with customers establishes exclusivity in their experience, which potentially will increase brand loyalty, and word of mouth, and provides businesses with valuable consumer analytics, insight, and retention. Customer engagement can come in the form of a view, an impression, a reach, a click, a comment, or a share, among many others.

5. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing effectiveness and analytics — Building models and measuring results to determine the effectiveness of individual marketing activities. Mystery consumer or mystery shopping – An employee or representative of the market research firm anonymously contacts a salesperson and indicates he or she is shopping for a product. The shopper ...

6. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [2] Analytics also entails applying data patterns toward effective decision-making.

7. Social Media Analytics Market Size to Surpass USD 81,494.11 ...

   lite.aol.com/tech/story/0022/20250116/9332988.htm

   With digital transformation at the forefront, businesses are increasingly focused on data-driven marketing to sharpen their strategies. Social media analytics play a crucial role by delivering actionable insights into customer sentiment, campaign effectiveness, and competitive standing, enabling brands to fine-tune their marketing with precision.

8. Business analytics - Wikipedia

   en.wikipedia.org/wiki/Business_analytics

   Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .

9. The Crystal Ball: Envisioning how AI will shape our world in 2025

   www.aol.com/finance/crystal-ball-envisioning-ai...

   Consumer adoption of AI will soar beyond chat GPT. ... General Manager of Intelligent Automation & Analytics, SS&C Technologies ... This new quality assurance and oversight role will become ...