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Purple Moon was an American developer of girls' video games based in Mountain View, California. Its games were targeted at girls between the ages of 8 and 14. The company was founded by Brenda Laurel and others, and supported by Interval Research. [5] They debuted their first two games, Rockett's New School and Secret Paths in the Forest, in 1997
The game's genre is "friendship adventures for girls", which Wired deemed to be a new game category created by Brenda Laurel, Purple Moon's co-founder. [1] The game's design was built on the notion of girls not wanting to play as a superhero, rather as a friend, experiencing real-life events, encounters, and emotions that they would understand ...
A notable developer of girls' games was Purple Moon, founded in 1995, which made a series of "coming-of-age games" featuring the teenager Rockett Movado. [1] Its products were part of the so-called "purple games" segment of girls' games, which based its games on market research into the preferences and tastes of young girls. Because these ...
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Games and toys, or types of play, in many cultures are gender (and age) neutral, but some are given a gender role (masculine or feminine).Games given a gender role are exclusive or segregationist, and a game labelled as such is often considered by both children and adults as appropriate for boys or girls but not both.
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