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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Content Audit: Review your existing content for relevance, quality, and overall performance. Identify any gaps in content and opportunities for new content that would entice new visitors.

  3. Content audit - Wikipedia

    en.wikipedia.org/wiki/Content_audit

    A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...

  4. Content inventory - Wikipedia

    en.wikipedia.org/wiki/Content_inventory

    A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice—a content audit—is the process of evaluating that content. [1] [2] [3] A content inventory and a content audit are closely related concepts, and they are often conducted in tandem.

  5. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

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  7. Insurer stocks fall after Trump says 'we're going to knock ...

    www.aol.com/news/insurer-stocks-fall-trump-says...

    CVS Health's Caremark, Cigna's Express Scripts and UnitedHealth Group's Optum control the majority of the U.S. pharmacy benefit market, with their parent companies also operating health insurance ...

  8. Web content management system - Wikipedia

    en.wikipedia.org/wiki/Web_content_management_system

    Create standard templates (usually HTML and XML) that users can apply to new and existing content, changing the appearance of all content from one central place. Access control Some WCMS systems support user groups, which control how registered users interact with the site. A page on the site can be restricted to one or more groups.

  9. Woman Details $600 Christmas Gift Haul for Boyfriend in Viral ...

    www.aol.com/woman-details-600-christmas-gift...

    The content creator's clip on TikTok has amassed more than 3 million views and 3,000 comments Woman Details $600 Christmas Gift Haul for Boyfriend in Viral Video. All She Asked for in Return Was a ...