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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
The test kitchens became formally known as the “Betty Crocker Kitchens” in 1946. In 1958, seven new kitchens were built in the General Mills headquarters in Golden Valley, MN. [3] The 1950 edition of Betty Crocker's Picture Cookbook introduction contains the evolution of the kitchen in general and discusses the testing done to create the ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
3. Green Bean Casserole. One of the most enduring recipes on this list, green bean casserole has been a polarizing staple at family gatherings since its birth in a Campbell Soup Co. test kitchen ...
Agnes White Tizard (July 10, 1895 – March 28, 1979) was an American home economist and nutrition consultant who worked for General Mills and was associated with the brand character Betty Crocker. [1] Tizard was the voice of Crocker on the radio for 20 years, and wrote the original Betty Crocker Cookbook in 1950.
[1] [3] The Betty Crocker book was the first of a number of popular cookbooks on the subject; as the New York Times reported, he "has by some estimations taught more Americans how to cook Indian food than anyone else." [4] In 2016, he won a James Beard Foundation Award for his video series Indian Curries: The Basics and Beyond. [5]
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