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Large-letter postcards were a style of postcards popular in North America in the first half of the 20th century, especially the 1930s through the 1950s. The cards are so-called because the name of a tourist destination was printed in three-dimensional block letters, each of which were inset with images of local landmarks. [ 1 ]
Postcards document the natural landscape as well as the built environment—buildings, gardens, parks, cemeteries, and tourist sites. They provide snapshots of societies at a time when few newspapers carried images. [16] Postcards provided a way for the general public to keep in touch with their friends and family, and required little writing. [16]
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Britain had a half-penny rate to begin with. The U.S. "penny postcard" rate lasted through 1951. [3] Presumably for the purpose of getting a prompt reply, a sender was given the opportunity to pay for postage both ways with an attached message-reply card, first introduced by Germany in 1873. [2] Other European countries quickly followed suit.
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