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The first use of the 'Proton Persona' nameplate dates back to November 1993 in the British market. The original Persona was later joined by the 3-door Persona Compact, and 2-door Persona Coupé. The second generation Proton Persona (CM) launched in August 2007. The CM series is the first Proton model to use the 'Persona' nameplate in its home ...
The third generation Proton Persona (BH) was launched on 23 August 2016 at Setia City Convention Centre in Shah Alam, Malaysia. [1] The new BH Persona is the latest Proton model to use an existing nameplate, and directly replaces the second generation Persona (CM) which was produced from mid-2007 to mid-2016.
Proton's three new 2016 sedans, namely the Perdana, Persona and Saga were all designed concurrently, resulting in a strong family resemblance. [7] The new Saga features halogen reflector headlamps like its predecessors, but its rear lamps have reverted to more conventional bulb-based lighting as opposed to LEDs, to cut costs and pricing. [4]
The third generation Proton Persona. Proton introduced four new models in 2016. The new Perdana launched on 14 June, [57] followed by the new Persona on 23 August, [58] the new Saga on 28 September, [59] and the new Ertiga on 24 November. [60] The launch of four new Proton models within the span of six months was unprecedented in the company's ...
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The second generation Proton Perdana is a badge engineered eighth generation Honda Accord, developed as the result of a collaboration between Proton and Honda Motor Company, Ltd. Proton refers to the 2013–2020 models as the second generation Proton Perdana.
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A new hatchback variant called the Proton Saga Aeroback was launched in October 1987. [8] On 16 March 1989, Proton launched the Saga in the United Kingdom. [8] The saloon models were renamed Proton 1.3 and Proton 1.5, while the hatchback versions featured additional 'Aeroback' badging. Proton advertised their models with the slogan "Japanese ...