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But Apple added enough new bells and whistles to the top-of-the line model — the iPhone 15 Pro Max — to boost its starting price by $100, or 9%, from last year's version to $1,200.
The iPhone 15 and iPhone 15 Plus are smartphones developed and marketed by Apple. They are the seventeenth generation of iPhones , succeeding the iPhone 14 and iPhone 14 Plus . The devices were announced on September 12, 2023, during the Apple Event at Apple Park in Cupertino, California alongside the higher-priced iPhone 15 Pro and 15 Pro Max .
The iPhone 15 Pro and iPhone 15 Pro Max were discontinued on September 9, 2024, following the announcement of the iPhone 16 Pro and iPhone 16 Pro Max. GSMarena gave the phone 4.5 out of 5 stars. While its display, camera and speakers were praised, its high price was noted as a weak point. [ 38 ]
The AI-powered iPhone 16 lineup is expected to drive a "golden upgrade cycle," says Wedbush analysts. ... The retail price remains the same at $549. ... The iPhone 15 on display in an Apple retail ...
Here is everything Apple is expected to show at the event on 12 September, which it has called “Wonderlust ... The iPhone 15 and 15 Plus will have much more modest upgrades, which mostly bring ...
That exclusivity is expected to propel a cycle of iPhone upgrades during the current holiday shopping season into next year, driving up Apple's profit even higher from the $94 billion that the Cupertino, California, company pocketed in its last fiscal year ending in September. That expectation is the main reason Apple's stock price has climbed ...
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