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2. Informative advertising - Wikipedia

   en.wikipedia.org/wiki/Informative_advertising

   Informative advertising is advertising that is carried out in a factual manner. This form of advertising relies solely on the goods or service's strengths and features, rather than trying to convince customers to buy a product using emotion. The use of emotion in advertising is classified as persuasive advertising. [1]

3. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.

4. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

5. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

6. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   For example, Vogue, a leading paid circulation fashion magazine, [30] publishes advertising efforts alongside beautiful imagery and elegant photography, the association of the two communicates respectability and sophistication and promotes the credibility of the brands which appear in the same publication. Due to the high-quality reproduction ...

7. List of advertising awards - Wikipedia

   en.wikipedia.org/wiki/List_of_advertising_awards

   Honor the most outstanding and innovative video advertising industry work, focusing on creativity, impact, and storytelling. These awards celebrate the best in video commercial advertising, recognizing the achievements of brands, agencies, and creative professionals. [7] United States: Jay Chiat Awards: 4A's (American Association of Advertising ...