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Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
In the spring of 1968, sponsorship liveries, which had already been used in the United States for some years, were also allowed in international racing. Team Gunston , a South African privateer team , was the first Formula One team to paint their cars in the livery of their sponsors when they entered a private Brabham for John Love , painted in ...
The 1968 Formula One season was the 22nd season of the FIA's Formula One motor racing. It featured the 19th World Championship of Drivers, the 11th International Cup for F1 Manufacturers, and three non-championship races open to Formula One cars. The World Championship was contested over twelve races between 1 January and 3 November 1968.
At the 1968 South African Grand Prix Team Gunston became the first Formula One team to implement sponsorship brands as a livery when they entered a private Brabham car. [ 2 ] Complete Formula One World Championship results
The first Formula One car in this livery was Graham Hill's Lotus 49B car entered at the 1968 Spanish Grand Prix in Jarama. Team Lotus as a constructor was first to achieve 50 Grand Prix victories. (Ferrari was the second to do so, having won their first Formula One race in 1951, seven years before the first Lotus F1 car.)
Vic Elford, Nürburgring 1971, Porsche 908 Hippe-Car 917LH as entered in 1970 Le Mans Winner of 1971 Sebring . Martini's first sponsorship program happened at the Daytona 3 hours in 1962 with two Alfa Romeo Giulietta SZ Coda Troncas, but they had no Martini stickers or logos on them, only "Martini & Rossi Racing Team" written along the front quarter panels.
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The 1968 Spanish Grand Prix was a Formula One motor race held at Jarama Circuit on 12 May 1968. ... to paint their cars in the livery of their sponsors. ...