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  2. Terumah (offering) - Wikipedia

    en.wikipedia.org/wiki/Terumah_(offering)

    The formation of terumah is parallel to the formation of tenufah ('תְּנוּפָה, wave offering) from the verb stem nuf, "to wave," and both are found in the Hebrew Bible. [3] In a few verses, English Bible translations (such as the King James Version) have translated "heave offering," by analogy with "wave offering":

  3. Omer offering - Wikipedia

    en.wikipedia.org/wiki/Omer_offering

    Various other offerings are also described as being waved as part of their ritual. After the ritual, the wave-offering then became the property of the priests. The noun tenufah (waving) is formed from the verb nuf in the same way as terumah, the heave offering, is formed from rum "heave."

  4. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    This approach enables companies to offer customers full value proposition of their products or services. [12] 7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13]

  5. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    This is the least effective of the four strategies. It is without direction or focus. Miles, Snow et al. (1978) have identified three reasons why organizations become reactors: Top management may not have clearly articulated the organization's strategy. Management does not fully shape the organization's structure and processes to fit a chosen ...

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Promoting Healthy Choices: Information vs. Convenience - HuffPost

    images.huffingtonpost.com/2012-12-21-promoting...

    theory. For example, David M. Cutler and colleagues (2003) investigate whether or not the increase in caloric intake over time could be seen as simply a rational response to the lowered prices of food, in particular packaged snack foods, which are tempting to consume because they are convenient and require little time to prepare.

  8. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    A company also chooses one of two types of scope, either focus (offering its products to selected segments of the market) or industry-wide, offering its product across many market segments. The generic strategy reflects the choices made regarding both the type of competitive advantage and the scope. The concept was described by Michael Porter ...

  9. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.