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The Burger King is a king character used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage.
It all started in 1982, where Burger King made an ad campaign criticizing McDonald's burgers. Burger King may also refer to: The Burger King (mascot), mascot of the major fast food restaurant chain; Burger King (Mattoon, Illinois), a single location fast food restaurant unaffiliated with the major corporation
On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
In a bid to stay within striking distance of rival McDonald's (MCD), Burger King (BKC) has given its plastic King ad mascot the royal flush. Going forward, the nation's No. 2 fast food chain is
Burger King has revealed a new logo for the first time in more than 20 years. Most noticeably, the Burger King logo will have a brand-new look. The Burger King Logo Is Changing for the First Time ...
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Why does this commercial play 10 times in a row during every football game?
2006: Burger King is listed on the NYSE with the stock symbol BKC when the chain goes public in an IPO. [5] 2009: Company opens its 12,000th store, located in Beijing. [95] 2010: Brazil-based 3G Capital acquires Burger King in a deal worth $3.26 bn/BRL$5.6 bn. [5] [96] 2011: Burger King begins a yearlong revamp of its menu and advertising ...