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Launched March 2016 and playing "laid back hits", [This quote needs a citation] predominantly pop and R'n'B from the 90s to today (which ended up as the slogan for the station: Pop + R'B: 90's-Now);the format originated as an evening programme strand on Heat Radio (as 'heat Chilled') but moved under the Magic brand to be launched as a full-time station, and as a permanent part of the network.