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In M. Lynne Markus' essay in Communication Research entitled "Toward a 'Critical Mass' Theory of Interactive Media", [22] several propositions are made that attempt to predict under what circumstances interactive media is most likely to achieve critical mass and reach universal access—a "common good", using Oliver et al.'s terminology. One ...
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication.
The concept is used in sociology, business, computer science and mass communications: it also appears in science fiction. Pierre Lévy defines collective intelligence as, "It is a form of universally distributed intelligence, constantly enhanced, coordinated in real time, and resulting in the effective mobilization of skills.
A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge.
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
The first outline of her theory was found in an article titled, "Toward an Interactive Theory of Communication - Acculturation", [4] leading to a complete rendition of the theory in Communication and Cross-Cultural Adaptation: An Integrative Theory, [1] which was further refined and updated with Becoming Intercultural: An Integrative Theory of ...
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
As communication theory studies the technical process of information and the process of human communication, postmodern communications are the newly created tools and marketplaces that allow these communications to happen. [3] Most thinking around the postmodern communication and marketing model is driven from an early 1990s scholastic journal ...