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  2. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    As of 10 April 2012, this article is derived in whole or in part from Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Farris, Bendle, Pfeifer and Reibstein. The copyright holder has licensed the content in a manner that permits reuse under CC BY-SA 3.0 and GFDL. All relevant terms must be followed.

  3. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.

  4. Knowledge-centered support - Wikipedia

    en.wikipedia.org/wiki/Knowledge-centered_support

    In 2006, the Consortium updated KCS to version 4.1 and published the Practices Guide. [8] Version 5.0 and 5.1 were published in 2011. Version 5.3 was published in 2012 and version 6.0 in 2016. They continue to evolve [citation needed] KCS through the experiences of their members and other companies that share their personal stories.

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [14] The first open-source CRM system was developed by SugarCRM in 2004 ...

  6. Study guide - Wikipedia

    en.wikipedia.org/wiki/Study_guide

    Study guide from Permacharts Academic support centers in schools often develop study guides for their students, as do for-profit companies and individual students and professors. Once only found at local five and dime stores the internet brought about a new era of online sites with study material.

  7. Marc Benioff - Wikipedia

    en.wikipedia.org/wiki/Marc_Benioff

    Marc Russell Benioff was born into a Jewish family [citation needed] on September 25, 1964, in the San Francisco Bay Area. [5] He is the grandson of Marvin Lewis, who was a California trial attorney and member of the San Francisco Board of Supervisors who championed the creation of the Bay Area Rapid Transit (BART) system.

  8. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:

  9. Pathfinder (library science) - Wikipedia

    en.wikipedia.org/wiki/Pathfinder_(Library_Science)

    A 2011 study found that students often do not use library guides simply by not knowing they exist, or preferring to use a search engine or a trusted bibliographic database instead. This study found that students would use the subject guides if they didn't know where to begin, or if they were navigating a new discipline or if their lecturer told ...