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Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
Roman Jakobson (1896–1982) elaborated the idea that the production and interpretation of texts depends on the existence of codes or conventions for communication. Since the meaning of a sign depends on the code within which it is situated, codes provide a framework within which signs make sense (see Semiosis).
Hence, communication theorists construct models based on codes, media, and contexts to explain the biology, psychology, and mechanics involved. Both disciplines recognize that the technical process cannot be separated from the fact that the receiver must decode the data, i.e., be able to distinguish the data as salient , and make meaning out of it.
Coding conventions allow programmers to have simple scripts or programs whose job is to process source code for some purpose other than compiling it into an executable. It is common practice to count the software size ( Source lines of code ) to track current project progress or establish a baseline for future project estimates .
A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...
Visual rhetoric has gained more notoriety as more recent scholarly work started exploring alternative media forms that include graphics, screen design, and other hybrid visual representations that does not privilege print culture and conventions. [2] Also, visual rhetoric involves how writers arrange segments of a visual text on the page.
All communication depends on the use of codes. More traditional communication models always include three main elements: a sender, a transmitter, and a receiver (Fawkes 21). The sender is responsible for “encoding” (i.e., selecting information) their message and putting it through a transmitter (i.e., a communication channel or a medium ...
A visual language is a system of communication using visual elements. Speech as a means of communication cannot strictly be separated from the whole of human communicative activity which includes the visual [1] and the term 'language' in relation to vision is an extension of its use to describe the perception, comprehension and production of visible signs.