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The Dodge Lancer is an automobile that was marketed in three unrelated versions by Dodge during the 1950s, 1960s, and 1980s. The first version debuted as a hardtop version of the full-sized 1955 Dodge , and was produced in that form until 1959.
The 1955 Dodge car lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner .
Early '50s Buick mild Kustom with wide whites, new grille and trim spears, lakes pipes, [1] Appletons, and flame job. Kustoms are modified cars from the 1930s to the early 1960s, done in the customizing styles of that time period. The usage of a "K" for "Kustom" rather than a "C", is believed to have originated with George Barris. [citation needed]
As a 5-door hatchback still derived from the K-car, the GTS (and the similar Dodge Lancer) was more of a performance vehicle than the softer-tuned K-car LeBaron sedan. In base configuration, the car was powered by Chrysler's 2.2 liter inline-4 engine , later replaced by a 2.5 L TBI version generating 100 hp (75 kW).
The 1955 Coronet dropped to the lower end of the Dodge vehicle lineup, with the Wayfarer and Meadowbrook names no longer used and the Custom Royal added above the Royal, Lancer, and La Femme. Bodies were restyled with help from newly hired Virgil Exner to be lower, wider, and longer than the lumpy prewar style, which in turn generated a healthy ...
In each of these years the Custom Royal was the top trim level of the Dodge line, above the mid level Dodge Royal and the base level Dodge Coronet. [1] 2-Door Hardtop, 4-Door Hardtop and Convertible models were marketed under the name "Dodge Custom Royal Lancer". A La Femme option was available on 1955 and 1956 Dodge Custom Royal Lancer models. [2]
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1955 Dodge Royal Lancer V-8 The 1956 Dodge Royal only saw detail changes. The introduction of the Dodge Custom Royal for the 1955 model year saw the Royal moved down to the intermediate trim level, above the now base-model Coronet. [1] The Royal Lancer name was applied to the 2-door hardtop model and Royal Sierra to the new station wagon models ...
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