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  2. How Much Money Can You Make as an Influencer in 2024 - AOL

    www.aol.com/much-money-influencer-2024-140055319...

    Like to admit it or not, you've probably followed an influencer or two in your life. Even my mom, who "isn't on social media," is following quilting "experts," aka "influencers," on YouTube. They ...

  3. YouTube BrandConnect - Wikipedia

    en.wikipedia.org/wiki/YouTube_BrandConnect

    YouTube BrandConnect (formerly FameBit) is an interactive entertainment company founded in 2013 and headquartered in Santa Monica, California. The company develops and maintains an Influencer Marketing link sharing platform. As of 2016, the company has been a subsidiary of Google, grouped under their YouTube division. [2]

  4. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

  5. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  6. YouTuber - Wikipedia

    en.wikipedia.org/wiki/YouTuber

    This is an accepted version of this page This is the latest accepted revision, reviewed on 11 January 2025. Creator who produces YouTube videos YouTubers Connor Franta, Sam Pottorff, Trevi Moran, Kian Lawley, JC Caylen and Ricky Dillon at VidCon, a convention for YouTubers, in 2014 A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video ...

  7. Social currency - Wikipedia

    en.wikipedia.org/wiki/Social_currency

    Social currency refers to the actual and potential resources from presence in social networks and communities, including both digital and offline. It is, in essence, an action made by a company or stance of being, to which consumers feel a sense of value when associating with a brand, while the humanization of the brand generates loyalty and "word of mouth" virality for the organization.

  8. Laura Lee (YouTuber) - Wikipedia

    en.wikipedia.org/wiki/Laura_Lee_(YouTuber)

    Laura Ann Lee (born September 1, 1988) is an American make-up artist, YouTuber, entrepreneur, and blogger.. She began her career as a make-up blogger in 2013 and is the founder and owner of cosmetics brand Laura Lee Los Angeles and the fashion brand Minimla.

  9. Social impact of YouTube - Wikipedia

    en.wikipedia.org/wiki/Social_impact_of_YouTube

    Research published in September 2018 by the Data & Society Research Institute reported that a collection of far-right political influencers use YouTube's recommendation engine—in concert with conventional brand-building techniques such as cross-marketing—to attract followers, and profit from monetization of engagements thus obtained. [84]