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Herd mentality is the tendency for people’s behavior or beliefs to conform to those of the group they belong to. The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology. This psychological phenomenon can have profound impacts on human behavior.
The selfish herd theory states that individuals within a population attempt to reduce their predation risk by putting other conspecifics between themselves and predators. [1] A key element in the theory is the domain of danger , the area of ground in which every point is nearer to a particular individual than to any other individual.
Shimmering behaviour of Apis dorsata (giant honeybees). A group of animals fleeing from a predator shows the nature of herd behavior, for example in 1971, in the oft-cited article "Geometry for the Selfish Herd", evolutionary biologist W. D. Hamilton asserted that each individual group member reduces the danger to itself by moving as close as possible to the center of the fleeing group.
Wilfred Batten Lewis Trotter, FRS [1] (3 November 1872 – 25 November 1939) was an English surgeon, a pioneer in neurosurgery.He was also known for his studies on social psychology, most notably for his concept of the herd instinct, which he first outlined in two published papers in 1908, and later in his famous popular work Instincts of the Herd in Peace and War, an early classic of crowd ...
In social psychology, people's tendency to align their beliefs and behaviors with a group is known as 'herd mentality' or 'groupthink'. [8] The reverse bandwagon effect (also known as the snob effect in certain contexts) is a cognitive bias that causes people to avoid doing something, because they believe that other people are doing it. [9]
Herd mentality – Tendency to adopt group beliefs and behaviors Hypochondriasis – somatoform disorder that involves an excessive preoccupation or worry about having a serious illness Pages displaying wikidata descriptions as a fallback
Uncertainty is a major factor that encourages the use of social proof. One study found that when evaluating a product, consumers were more likely to incorporate the opinions of others through the use of social proof when their own experiences with the product were ambiguous, leaving uncertainty as to the correct conclusion that they should make.
Educated people can display this mentality just as the ignorant can. Bernays quotes Trotter stating that herd mentality affects people all the time, not only when they are part of an actual mob in the street. (pp. 98–110) The public relations practitioner, therefore, must tap into the current of group energy. (pp. 118–122)
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