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Now that we’re getting more hours of sunlight every day (at least, until June 20), it’s time to upgrade your sunglasses. But before you shop, start with a download on the top sunglasses trends ...
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Sunglass Hut entered eCommerce in 1998 [citation needed] when it added the ability to purchase sunglasses to its US website. In February 2001, the Luxottica Group acquired Sunglass Hut, paying US$653 million including debt [ 6 ] and taking possession of 1,300 Sunglass Hut stores, 430 Sunglass Hut-Watch Station combination stores, and 228 stores ...
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Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .
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