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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
In the United States, in June 2010, "Medium" and "Lights" were re-branded into "Blue" and "Gold" respectively. On the box, the words "Menthol Box" for shorts and "Menthol Box 100s" for 100s were replaced simply with "Cigarettes." Each variety is sold in 85mm soft packs (king size), 80mm hard packs (box), and 100mm soft and hard packs.
Philip Morris USA (United States only) United States [17] Bastos: Altadis, then Imperial Tobacco: Kingdom of Spain: 1830s Belinda: British American Tobacco: Netherlands: 1940s Belomorkanal: Uritsky Tobacco Factory Soviet Union: 1932; 93 years ago () Belmont: Philip Morris International: Canada: 1960s; 64 years ago () Benson & Hedges: Altria
Unlit Eve and Eve Blue cigarettes, German made Unlit Eve Light 120 cigarette, American made (ultra light and menthol styles similar) Eve's packaging was created by Lubalin, Smith, & Carnase, and originally featured an art nouveau design that covered both the box and the cigarettes. [ 6 ]
In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added". On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle.
The minimum price also applies to four-packs of cigars. Distribution of free samples is prohibited. Consumer prices are expected to run even higher after taxes are figured in. While retailers will get to keep the extra money paid by smokers, the higher prices are expected to snuff out at least some of their sales.
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Chesterfield was the first cigarette to add an extra layer of wrapping to their pack to preserve moisture. [ citation needed ] In 1926, Chesterfield's "Blow some my way" advertising campaign targeted women smokers, [ 1 ] while a 1948 advert produced for NBC claimed that the brand was "preferred by professional smokers".
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