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Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
Self-determination theory – is an organismic theory of behavior and personality development that is particularly concerned with how social-contextual factors support or thwart people's intrinsic motivation, social integration, and well-being through the respective satisfaction or deprivation of posited basic psychological needs for competence ...
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Even if the buyer decision process was highly rational, the required product information and/or knowledge [4] is often substantially limited in quality or extent, [5] [6] as is the availability of potential alternatives. Factors such as cognitive effort and decision-making time also play a role. [6] [7] [8] [9]
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Hence a good psychosocial assessment leads to a good psychosocial intervention that aims to reduce complaints and improve functioning related to mental disorders and/or social problems (e.g., problems with personal relationships, work, or school) by addressing the different psychological and social factors influencing the individual.
McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
The motives stem from a combination of personal, psychological and environmental factors. The Attraction processing creates outcomes of positive affect and intentions, as well as engaging in consumption behaviour related to the sport and event. The examples of I like football and I like Arsenal FC illustrate the attraction stage box.