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The American Voter, published in 1960, is a seminal study of voting behavior in the United States, authored by Angus Campbell, Philip Converse, Warren Miller, and Donald E. Stokes, colleagues at the University of Michigan.
Boorstin argued that in the 1960s leaders were beginning to resemble "media stars" rather than politicians. Boorstin further warned that if the voting public continued to be inundated with pseudo-events and un-nuanced media coverage, these media stars would soon dominate the political landscape.
Voting behavior refers to how people decide how to vote. [1] This decision is shaped by a complex interplay between an individual voter's attitudes as well as social factors. [ 1 ] Voter attitudes include characteristics such as ideological predisposition , party identity , degree of satisfaction with the existing government, public policy ...
Political psychological theory and approaches have been applied in many contexts such as: leadership role; domestic and foreign policy making; behavior in ethnic violence, war and genocide; group dynamics and conflict; racist behavior; voting attitudes and motivation; voting and the role of the media; nationalism; and political extremism. [2]
The initial research saw three major factors to voting behaviour: Personal identification with one of the political parties, concern with issues of national government policy, and personal attraction to the presidential candidates. Later, their analysis saw that party identification and attachment were the most common factors. [1]
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
There are three main (theoretical and empirical) approaches emphasizing the importance of networks in shaping electoral decisions: using surveys to measure actors’ (in this case voters’) attitudes (Columbia Studies), measuring collective patterns of social groups on an aggregate level as supplementary information (Contextual analysis) and focusing on interpersonal dynamics among individuals.
The American National Election Studies (ANES) are academically-run national surveys of voters in the United States, conducted before and after every presidential election. Although it was formally established by a National Science Foundation grant in 1977, the data are a continuation of studies going back to 1948. [ 1 ]