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  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Finally, it is extremely important for the sender to get to know its receiver and this is accomplished through research for targeting strategy. These concepts help craft the intended message in the minds of the consumer. Message: The message comes from the encoding process, it is the content, meaning, or information the sources hope to convey ...

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  5. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.

  6. Digital coupon - Wikipedia

    en.wikipedia.org/wiki/Digital_coupon

    7-Eleven e-coupon from Taiwan. Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events.

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  8. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    Coupons, Incentives, Deals, and Promotions: Limited-time marketing offers grab attention and encourage immediate action. In an increasingly complex and crowded marketplace, small businesses must carefully consider their marketing strategies to connect with their audience without getting lost in the noise.

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