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During World War II, Max Factor developed make-up shades for use by the US Marine Corps in camouflaging faces. In 1947 after 26 months of development by Max Factor, Jr., the company released "Pan-Stik", a cream make-up supplied in stick form and designed to take advantage of the latest changes in studio lighting and film stock.
Examples: Pan-Stik (Max Factor's follow-up to his Pan-Cake make-up), Elizabeth Arden Sponge-On Cream, Mehron, Dermablend. Oil-based shakers are different from traditional oil-and-emollient-based makeup in that they were liquid foundations developed before emulsifiers and binding agent was available, and thus separate in the bottle, like the ...
Because Max Factor was recovering from being hit by a delivery van at the time, Frank Factor took the lead over the two years that it took to develop a suitable make-up for use with the newly developed Technicolor film. This make-up was released to the film industry under the name "Pan-Cake". [1]
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Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
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