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2. Quantitative marketing research - Wikipedia

   en.wikipedia.org/wiki/Quantitative_marketing...

   Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

3. Survey sampling - Wikipedia

   en.wikipedia.org/wiki/Survey_sampling

   The purpose of sampling is to reduce the cost and/or the amount of work that it would take to survey the entire target population. A survey that measures the entire target population is called a census. A sample refers to a group or section of a population from which information is to be obtained. Survey samples can be broadly divided into two ...

4. Survey methodology - Wikipedia

   en.wikipedia.org/wiki/Survey_methodology

   Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

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6. Wikipedia - Wikipedia

   en.wikipedia.org/wiki/Wikipedia

   The operation of Wikipedia depends on MediaWiki, a custom-made, free and open source wiki software platform written in PHP and built upon the MySQL database system. [W 73] The software incorporates programming features such as a macro language, variables, a transclusion system for templates, and URL redirection.

7. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed [ 15] market research to be the quintessence of marketing. Market research is a way that producers and the marketplace ...