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  2. Impression (online media) - Wikipedia

    en.wikipedia.org/wiki/Impression_(online_media)

    A movement is underway to move from the current standard of served impressions, to a new standard of viewable impressions. [5] [6] [7] The Interactive Advertising Bureau (IAB), Association of National Advertisers (ANA), and the American Association of Advertising Agencies (4A’s) have joined forces in an initiative called 3MS (Making Measurement Make Sense), with the purpose of better ...

  3. Gross rating point - Wikipedia

    en.wikipedia.org/wiki/Gross_rating_point

    Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...

  4. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [5] USP focuses on explicit claims of uniqueness involving an ...

  5. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    Cost per mille ( CPM ), also called cost per thousand ( CPT) (in Latin, French and Italian, mille means one thousand ), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1] Radio, television, newspaper, magazine, out-of-home advertising, and online ...

  6. What is it like to be a professional ice cream taster? Inside ...

    www.aol.com/news/professional-ice-cream-taster...

    For Sachi Minobe, a young, Florida-based pastry chef, the taste of victory is indeed sweet after winning a contest to be Van Leeuwen’s lead ice cream taster. But don’t think this dream job ...

  7. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  8. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  9. Frusen Glädjé - Wikipedia

    en.wikipedia.org/wiki/Frusen_Glädjé

    Another American ice cream producer, Häagen-Dazs, sued unsuccessfully in 1980 to stop Frusen Glädjé from using a "Scandinavian marketing theme".Häagen-Dazs's complaints included Frusen Glädjé's "prominently displayed list of the product's natural ingredients, a list of artificial ingredients not found in the ice cream, directions for serving and eating the ice cream (essentially that it ...