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Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Horizontal market software. In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as " productivity software ."
Horizontal and vertical market. The medicine industry is an example of a vertical market. A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide ...
Direct memory access. Direct memory access ( DMA) is a feature of computer systems that allows certain hardware subsystems to access main system memory independently of the central processing unit (CPU). [ 1]
v. t. e. Information technology ( IT) is a set of related fields that encompass computer systems, software, programming languages, and data and information processing, and storage. [ 1] IT forms part of information and communications technology (ICT). [ 2] An information technology system ( IT system) is generally an information system, a ...
A warehouse management system ( WMS) is a set of policies and processes intended to organise the work of a warehouse or distribution centre, and ensure that such a facility can operate efficiently and meet its objectives. In the 20th century the term 'warehouse management information system' was often used to distinguish software that fulfils ...
Multi-level marketing (MLM) is a controversial business model that involves selling products or services through a network of distributors who earn commissions based on their own and their recruits' sales. MLM is also known as network marketing, direct selling, referral marketing, or pyramid selling. This article explains the history, legality, criticism, and types of MLM, as well as some ...
Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.