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Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation , along with other agencies including Hertz Rent A Car , Firefly Car Rental and Thrifty Car Rental .
Formerly known as Dollar A Day Rent A Car, Dollar Rent A Car Systems, Inc. was founded by Henry J. Caruso in Los Angeles, California in 1965. [ 35 ] [ 36 ] It was purchased for an undisclosed amount on August 15, 1990 by The Chrysler Corporation, which merged Dollar Rent A Car and Thrifty Car Rental into Dollar Thrifty Automotive Group.
Thrifty Car Rental was established in 1958. [2] [3] The company completed an initial public offering (IPO) of common stock in 1987.It would grow in size by purchasing Ohio-based Snappy Car Rental for US$40,000,000 (equivalent to $98,319,463 in 2023) in May 1989.
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In 1973, the Palm Springs, California Planning Commission rejected Caruso's request for approval of a "Dollar A Day" sign as "misleading advertising." [4] He later changed the name to Dollar Rent-A-Car. Under his 20 years of guidance it grew to be the fourth largest car rental agency worldwide with over 1,400 locations. He sold the company to ...