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Wiio's laws are humoristically formulated observations about how humans communicate. Wiio's laws are usually summarized with "Human communications usually fail except by accident", which is the main observation made by Professor Osmo Antero Wiio in 1978. [1] [2] [3]
Osmo Antero Wiio (4 February 1928 – 20 February 2013) was a Finnish academic, journalist, author and member of the Finnish Parliament. [1] He is best known for his somewhat facetious Wiio's laws around communication, succinctly summarized as "Communication usually fails, except by accident".
Wiio's laws: The fundamental Wiio's law states that "Communication usually fails, except by accident". Wike's law of low odd primes: "If the number of experimental treatments is a low odd prime number, then the experimental design is unbalanced and partially confounded." [18]
Berlo remained at UIUC to pursue his doctorate in communications under Wilbur Schramm. [1] [2] While at the University of Illinois, he wrote a communications textbook titled The Process of Communication, which is still used today. [3] Berlo was founding chairman of the Faculty of Communication at Michigan State University, serving from 1958 to ...
Osmo Antero Wiio (1928–2013), professor, politician, author of Wiio's laws of communication Arvid Wittenberg (1606–1657), Swedish count, field marshal and privy councillor . Margaretha Zetterberg (1733–1803), a Finnish textile and handcrafts worker.
1928 – Osmo Antero Wiio, Finnish journalist, academic, and politician (d. 2013) 1929 – Jerry Adler, American actor, director, and producer [44] 1929 – Paul Burlison, American musician (d. 2003) 1929 – Neil Johnston, American basketball player (d. 1978) [45]
[1] The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication.
Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was an American scholar and "authority on mass communications". [1] He founded the Iowa Writers' Workshop in 1936 and served as its first director until 1941.