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Download QR code; Print/export Download as PDF; Printable version; In other projects ... This list includes notable authors of books on marketing and/or advertising.
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an author, and a viral marketer. [2] He has published over 50 articles in academic journals, and has written for The New York Times, [3] [4] The Wall Street Journal, [5] and Harvard Business Review.
An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...
Nigeria witnessed the emergence of online magazines in the 2010s most which are literary magazines. [ 3 ] The following is an incomplete list of current and defunct magazines published in Nigeria.
Conceptualized in 1949 as the Nigerian branch of Oxford University Press (OUP), its main function was to sell Oxford books in Nigeria. Later, the company began to produce books locally and, before long, a Nigerian unit was established in Oxford where editing and publishing of titles for the Nigerian local markets were done. The titles published ...
The National Library of Nigeria came into operation in the mid-1960s with the enactment of the National Library Act of 1964 which was later replaced by Act No. 29 of 1970. [1] [2] [3] Before the passage of the National Library Act, a series of educational conferences conducted in Ibadan served as the intellectual basis for the creation of a network of libraries funded by the federal government ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
In the 1960s with education growing in importance in Nigeria, Evans Brothers decided to set up a more targeted form of publishing in the country with better marketing and distribution. Then in December 1966 they set up a full-fledged Nigerian firm which was incorporated under the name of Evans Brothers (Nigeria Publishers) Limited [2]