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Chanel, recognising that modern women needed to have their hands free while attending social functions, designed a double-chain shoulder strap. The caretakers of the convent where she grew up held the keys at their waist dangling from the same type of chains as the 2.55 shoulder strap chains.
Chanel (/ ʃ ə ˈ n ɛ l / shə-NEL, French: ⓘ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris.It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquartered in London.
In 1924, Chanel made an agreement with the Wertheimer brothers, Pierre and Paul, directors since 1917 of the eminent perfume and cosmetics house Bourjois. They created a corporate entity, Parfums Chanel, and the Wertheimers agreed to provide full financing for the production, marketing, and distribution of Chanel No. 5. The Wertheimers would ...
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Chanel's friend Misia Sert exclaimed: "It was like a winning lottery ticket." [3]: 29 Parfums Chanel was the corporate entity established in 1924 to run the production, marketing, and distribution of the fragrance business. Chanel wanted to spread the sale of Chanel No. 5 from beyond her boutiques to the rest of the world.
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Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands that have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.
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