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  2. OG Ma - Wikipedia

    en.wikipedia.org/wiki/OG_Ma

    Being described as the "mother of streetwear", she is best known for running the Unique Hype Collection store, which sells streetwear apparel in Chinatown, Manhattan. [ 1 ] [ 2 ] Biography

  3. Hypebeast (company) - Wikipedia

    en.wikipedia.org/wiki/Hypebeast_(company)

    Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle. [1] [2] It was originally founded in 2005 by Kevin Ma as a sneaker blog.Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.

  4. The Book Loft - Wikipedia

    en.wikipedia.org/wiki/The_Book_Loft

    The store is located in red brick buildings dating to before the Civil War. 631 South Third Street once housed Maurer's Saloon and a nickelodeon movie theater called the Lily Cinema. [ 6 ] [ 12 ] Living quarters were located on the second floor of what was known as the Substantial Building, which would go on to serve as a church, a decorating ...

  5. Hype culture - Wikipedia

    en.wikipedia.org/wiki/Hype_culture

    The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". [1] This phenomenon circulates around the concept of expectation, [2] more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ...

  6. The Hype House - Wikipedia

    en.wikipedia.org/wiki/The_Hype_House

    The Hype House was a collective of teenage TikTok personalities based in California, United States as well as the name of the mansion in which some of the creators live. [1] It was a collaborative content-creation house , allowing the different influencers and content creators to make videos together easily.

  7. The Limited - Wikipedia

    en.wikipedia.org/wiki/The_Limited

    Bella Cabakoff was born in Williamsburg, Brooklyn and moved to Columbus, Ohio as a toddler. [4] At 21, she became the youngest buyer for the Lazarus department store chain. In 1951, after spending over 20 years with Lazarus, she and her husband Harry Wexner opened a women's clothing store named Leslie's (after their son) on State Street.

  8. Hype (marketing) - Wikipedia

    en.wikipedia.org/wiki/Hype_(marketing)

    Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. [ 2 ] As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales ...

  9. Schottenstein Stores - Wikipedia

    en.wikipedia.org/wiki/Schottenstein_Stores

    Schottenstein Stores owns stakes in DSW and American Signature Furniture; 15% of American Eagle Outfitters, retail liquidator SB360 Capital Partners, over 50 shopping centers, and 5 factories producing its shoes and furniture.