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  2. Hypebeast (company) - Wikipedia

    en.wikipedia.org/wiki/Hypebeast_(company)

    Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle. [1] [2] It was originally founded in 2005 by Kevin Ma as a sneaker blog.Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.

  3. Hype culture - Wikipedia

    en.wikipedia.org/wiki/Hype_culture

    The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". [1] This phenomenon circulates around the concept of expectation, [2] more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ...

  4. Hypebeast - Wikipedia

    en.wikipedia.org/wiki/Hypebeast

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  5. Publika TV - Wikipedia

    en.wikipedia.org/wiki/Publika_TV

    Publika TV was a Moldovan broadcast news television station. It was launched on April 7, 2010, [ 1 ] their founders being the Romanian businessman Sorin Ovidiu Vîntu and the Moldovan businessman Vladimir Plahotniuc .

  6. Hype (marketing) - Wikipedia

    en.wikipedia.org/wiki/Hype_(marketing)

    Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. [ 2 ] As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales ...

  7. The Hype House - Wikipedia

    en.wikipedia.org/wiki/The_Hype_House

    The Hype House was a collective of teenage TikTok personalities based in California, United States as well as the name of the mansion in which some of the creators live. [1] It was a collaborative content-creation house , allowing the different influencers and content creators to make videos together easily.

  8. Hype Hair - Wikipedia

    en.wikipedia.org/wiki/Hype_Hair

    Hype Hair was founded in 1992, led by editor-in-chief Belinda Trotter who created the concept and many of the features that are still included in the magazine while working as editor-in-chief for 2 Hype fanzine under the Word Up! publication house. The section on hairstyles of celebrities caught the attention of publisher Scott Figman who ...

  9. Hype in science - Wikipedia

    en.wikipedia.org/wiki/Hype_in_science

    Scientific journals engage in hype in science as well as the scientists. Journals are more likely to publish articles which use more exciting and positive language. [5] These articles are what get the non-scientific general public interested, and therefore are contenders for press releases and articles in mainstream news outlets. [6]