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On September 12, 2011, The Boston Globe launched a separate site at BostonGlobe.com that put most content from its newsroom behind a paywall. [8] Since that time, Boston.com has been a separate, standalone entity providing coverage of local news, sports, weather, and leisure on a free, advertising-supported platform.
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
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Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses.
Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .
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The Boch Center (formerly Citi Performing Arts Center and Wang Center for the Performing Arts) is a 501(c)(3) nonprofit performing arts organization located in Boston, Massachusetts. It manages the historic Wang and Shubert theatres on Tremont Street in the Boston Theater District , where it offers theatre, opera, classical and popular music ...