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  2. Framing (social sciences) - Wikipedia

    en.wikipedia.org/wiki/Framing_(social_sciences)

    For example, one firm advises clients to use "bridging language" that uses a strategy of answering questions with specific terms or ideas in order to shift the discourse from an uncomfortable topic to a more comfortable one. [75] Practitioners of this strategy might attempt to draw attention away from one frame in order to focus on another.

  3. Social perception - Wikipedia

    en.wikipedia.org/wiki/Social_perception

    Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.

  4. Social semiotics - Wikipedia

    en.wikipedia.org/wiki/Social_semiotics

    From a social semiotic perspective, rather than being fixed into unchanging "codes", signs are considered to be resources which people use and adapt (or "design") to make meaning. In these respects, social semiotics was influenced by, and shares many of the preoccupations of pragmatics (Charles W. Morris) and sociolinguistics and has much in ...

  5. Symbolic interactionism - Wikipedia

    en.wikipedia.org/wiki/Symbolic_interactionism

    "The human being must be understood as a social person. It is the constant search for social interaction that leads us to do what we do. Instead of focusing on the individual and his or her personality, or on how the society or social situation causes human behavior, symbolic interactionism focuses on the activities that take place between actors.

  6. Social consciousness - Wikipedia

    en.wikipedia.org/wiki/Social_consciousness

    From this viewpoint, social consciousness denotes conscious awareness of being part of an interrelated community of others. The “we feeling” or the “sense of us” may be experienced in members of various cultures and social groups. By the experience of collectively shared social identity, individuals may experience social unity.

  7. Sociological imagination - Wikipedia

    en.wikipedia.org/wiki/Sociological_imagination

    To do this, one may use the sociological imagination to better understand the larger historical scene in terms of its meaning for an individual's inner self and external career. [ 2 ] : 5, 7 The sociological imagination can be seen practiced if one reflects on their history for all past events have led up to the present, mostly following the ...

  8. Social intelligence - Wikipedia

    en.wikipedia.org/wiki/Social_intelligence

    Social intelligence (SI), sometimes referenced as social intelligence quotient or (SQ), is the ability to understand one's own and others' actions.Social intelligence is learned and develops from experience with people and learning from success and failures in social settings.

  9. Social cue - Wikipedia

    en.wikipedia.org/wiki/Social_cue

    For example, when reading an email, people are unable to hear the sender's voice or see the sender's facial expression; both voice and facial expressions are important social cues that allow one to understand how someone else is feeling, and without them, one can be more prone to misinterpret what someone is conveying in an email.